technoLAHgy v0.15c - (Haven't really been) Monitoring Malaysian Inventions: The new media debate

March 05, 2004

The new media debate

The Gizmodo/Engadget editor transferred generated some great conversations at Sippey's blog.

From the comments/debate/discussion:

I'm guessing the point of Gawker Media is not to make money, but to create a "Nick Denton Brand" which Nick can leverage further down the road on bigger, more lucrative projects.

It's easier to get people to do what you want if they've heard of you. My guess is Nick's got something up his sleeve and he's not telling.

Small hip, indie publications usually don't make money, but they do get you invited to parties. And New York is all about these litttle invites.

That's my guess, anyway. - Hugh Macleod

Update:

There is a very simple reason Nick Denton is not making money off of his blogs right now: he is not really trying. As Nick and I have discussed there are ways to make money off blogs, but Nick isn't doing this for short term money. Nick is doing this to build brands that will be a) sellable or b) licensable (a subsection of sellable of course).

This is, of course, a brilliant strategy for Nick. In another year or two he will have 100,000 people a day coming to his various blogs, maybe 250,000. Someone will buy his sites for $1 - 5m and he will look really smart for not worrying about making short term money.

Now, as for us at WIN (The Weblogs, Inc. Network) we are going to try to make money now and make money down the road.

The bottom line is that bloggers like Peter Rojas are one in a thousand. Nick has an eye for talent and letting the talent grow without getting in their way. This is Nick's best skill.

Of course making talent and keeping talent are two different things. I think Nick Denton will become the Saturday Night Live of blogging: he will find and nurture talent for people link me (not to mention established players like New York Magazine). Nick is fine with this from what he's told me. He is going to own 100% of his brands and have new editors every six to 12 months. Good idea on his part.

Anyway, this is a marathon, not a sprint. Nick and I will both be at Tavern at the Green in a couple of years trading war stories.

Heck, don't be surprised if you see Nick and I partner on a blog at some point.
- Jason Calacanis

(Via Jeff Jarvis)

TechnoLAHgy was essentially an experiment on the multiple editorial. It was way too distributed though and the focus was tough. Many lessons learnt but the above debate scales up the entire scope. It's still fun.

Posted by technoLAHgist at March 5, 2004 10:56 AM | TrackBack

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